Prada is synonymous with a style that has always anticipated, and often dictated, new trends in every field
Prada’s influence is universally acknowledged by the market and its most astute observers
Prada sunglasses’ shapes are refined and either soft and sensuous or attractively assertive, while materials are experimented with, contrasting acetate with metal
One of the collection’s most important adornments is the original Prada logo, which features the coat of arms and knots of the House of Savoy, the Italian royal family of which Prada was the official supplier starting in 1913
The logo appears in full or in part, on the temple or the front, on acetate or metal
One must take special note of the new "Saffiano" effect, which is achieved through a special process that gives the glasses the appearance of Prada’s signature leather
Buying Prada sunglasses means having unquestionable quality, which is applied to every stage of process, from design to the selection of materials, from manufacturing to retail sales, from advertising campaigns to communication strategies
All this comes together to create a "chain of value" that generates "Prada total quality"
Prada sunglasses are made in Italy by Luxottica
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