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The Gucci history really began in 1921 with patriarch Guccio Gucci, a Florentine dishwasher turned leather merchant, who began selling leather travel bags.
In the late 1960s the company developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.
S.
President John F.
Kennedy.
In 1990, Tom Ford was hired by Gucci as chief women's ready-to-wear designer, and later was promoted to creative director and moved to Milan.
Under Tom Ford, Gucci became the preferred wardrobe for international high-powered women and men who believe that sex appeal is an important part of social interaction.
In April 2004, Ford parted company with the Gucci group after he and CEO Domenico de Sole, who is credited as Ford's partner in the success story that is Gucci, failed to agree with PPR bosses over creative control of the Group.
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